CHOCO MANIA
Introduction
Choco Mania is indulgence with attitude. We created the name, logo, branding, interiors, packaging, and digital presence to make the café as irresistible and high-energy as its desserts.
The Challenge
The café had the idea to succeed but not the brand. Without a bold identity, Choco Mania risked being just another dessert shop in Stockholm.
Our Solution
We named it Choco Mania (choco for "chocolate" & indulgence + mania for craving). The identity mixed deep chocolate tones with energetic pinks and reds. Interiors were designed to be immersive and photogenic, full of floral installations and playful accents. Packaging, menus, and posters tied the brand together with consistency.
The Outcome
Choco Mania became a social media hotspot. With its indulgent interiors, vibrant identity, and recognizable packaging, it turned into more than a café, it’s now a lifestyle destination.
