The Challenge

The Challenge

The Challenge

Delicious, But Forgettable.

Delicious, But Forgettable.

Delicious, But Forgettable.

The café had the idea to succeed but not the brand. Without a bold identity, Choco Mania risked being just another dessert shop in Stockholm.

Our Solution

Our Solution

Our Solution

Building a Modular, Scalable Design System Focused on Clarity, Speed, and Conversion.

Building a Modular, Scalable Design System Focused on Clarity, Speed, and Conversion.

Building a Modular, Scalable Design System Focused on Clarity, Speed, and Conversion.

We named it Choco Mania (choco for "chocolate" & indulgence + mania for craving). The identity mixed deep chocolate tones with energetic pinks and reds. Interiors were designed to be immersive and photogenic, full of floral installations and playful accents. Packaging, menus, and posters tied the brand together with consistency.

The Outcome

The Outcome

The Outcome

From Café to Destination.

From Café to Destination.

From Café to Destination.

Choco Mania became a social media hotspot. With its indulgent interiors, vibrant identity, and recognizable packaging, it turned into more than a café, it’s now a lifestyle destination.

Other Works