DIRTY COCO

Introduction

Introduction

Introduction

The world doesnt need another boring café, so we built one that slaps you in the face (in the best way possible). Dirty Coco is loud, pink, and impossible to forget. From the dripping chocolate vibes to the flower-drenched interiors, we turned a simple coffee spot into a full-blown experience. Branding, packaging, socials, in-storewe made sure Dirty Coco speaks for itself, and trust us, it speaks LOUD.

The Challenge

The Challenge

The Challenge

Blend In? Not a Chance.

Blend In? Not a Chance.

Blend In? Not a Chance.

Cafés are everywhere, safe, beige, forgettable. But Dirty Coco wasn’t here to play it safe. The challenge was clear: how do you take yet another café in an oversaturated market and make it impossible to ignore? We needed to craft an identity with presence, flavor, and a little bit of mischief, something that sticks in your head (and your Instagram feed) long after the coffee’s gone.

Our Solution

Our Solution

Our Solution

Turn Up the Volume.

Turn Up the Volume.

Turn Up the Volume.

We built Dirty Coco to be loud, pink, and unapologetically different. From a name that flirts with your memory to a color palette that owns the room, we crafted an identity dripping with presence. The in-store experience became a stage of flowers and chocolate, the packaging a take-home statement, and the socials a magnet for brunch lovers. The result? A café that doesn’t just serve coffee, it serves attitude, experience, and a brand you can’t forget.

The Outcome

The Outcome

The Outcome

From Café to Cult Favorite.

From Café to Cult Favorite.

From Café to Cult Favorite.

Dirty Coco is one of Stockholm’s most talked-about brunch destinations. The brand’s pink-heavy identity, immersive interiors, and shareable packaging turned it into an Instagram magnet, growing a strong community online and offline. More than a café, Dirty Coco became an experience: unforgettable, unapologetic, and loved by thousands.

Other Works