PREPPA APP
Introduction
Preppa is a food app with a mission to fight waste. We named it, created the identity, designed the logo, packaging, and communication tools, and delivered a social media content system that turned a smart concept into a movement.
Details
Services :
Client :
Preppa
The Challenge
The idea was strong: restaurants preparing ready-made “lådor” (meal boxes) for people to eat at home, cutting food waste. But without a name, logo, or brand presence, Preppa risked being ignored in the crowded food-tech space.
Our Solution
We named it Preppa (from the Swedish “to prepare”) and designed a mirrored double-P logo forming an infinity loop, symbolizing sustainability. The palette was bold and approachable, the typography modern and clear. We extended the brand into packaging, flyers, and branded merchandise, and delivered a full social media content system with templates, calendars, and tone-of-voice guidelines.
The Outcome
Preppa now has the identity of a modern food-tech brand with purpose. Its strong visuals and communication tools position it as the go-to sustainable food app in Sweden, turning a good idea into a recognizable movement.
