NUGA
Nuga is yoga with personality. We built the name, identity, icon, palette, packaging, and branded materials to give the founder a brand that feels authentic, soulful, and bold in a sea of generic wellness brands.
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Client :
Nuga
The wellness & yoga industry is flooded with pastel colors and repetitive clichés. Nuga needed a brand that reflected its founder Nour while breaking free from the sameness of yoga branding.
We created the name Nuga by blending Nour + Yoga. The palette was inspired by nature: earthy browns for grounding, green for renewal, and orange for vitality. The icon took cues from the Om symbol and yoga’s fluid motion. We carried the identity into bottles, tote bags, signage, and packaging, ensuring every item felt like part of the same story.
Nuga now has a cohesive brand that is modern, personal, and instantly recognizable. It balances calmness with energy, setting it apart as a yoga brand with real presence and personality.
